“Over the past two decades, Matt Ball has had a singularly profound influence on the animal protection movement in the United States. Matt's reasoned, eloquent focus on having the biggest possible impact with the greatest possible efficiency has resonated with tens of thousands of individuals, and created fundamental, pragmatic change on every level of the movement."
-Michael Greger, M.D.
Cover by Dagmar Breg.
By Matt Ball
Edited by Anne Green, PhD.
Foreword by Peter Singer; Introduction by Paul Shapiro.
With Joe Espinosa, EK Green, Ginny Messina, John Oberg, Dawn Ratcliffe, Harish Sethu, Vic Sjodin, Stewart Solomon, and Kenny Torrella.